
whitney sALTS
PUBLIC RELATIONS | NEWS-MEDIA | DEVELOPMENT
Experienced Director of Communication and Public Relations with demonstrated history handling crisis communication, news-media, marketing, special events and development in the higher education and non-profit sector. Award winning journalist with multiple stories picked up by national networks. Highly skilled and motivated in storytelling, website development, social media, and fundraising.
Resume | Cover Letter

Director of Corporate Communications
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Draft, edit, and deliver messaging through print, advertisements, websites, and social media
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Ensure internal and external communications content represents voice and brand
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Execute media relations strategy, seeking high-level placements in print, broadcast, and online media
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Provide media training
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Serve as one of the primary spokespersons for the organization in the media
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Recommended improvements to extend reach and readership
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Led re-design and functionality of website
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Assist in recruiting for employment
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Establish and maintain relationships with vendors to increase financial support of Glenwood events

Director of Public Relations & Development
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Design promotional materials for print and electronic material
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Coordinate web development, from design, functionality, and writing content
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Create manage, and grow presence on all social media channels as well as develop and execute strategies for social media engagement
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Coordinate all annual fundraising campaigns

News Reporter
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Over 800 stories published online and aired on broadcast
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Pitch, shoot, edit, and write multiple enterprise day-of-air and investigative stories for three newscasts
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Share content on social media and online website platforms
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Received Southwest Georgia Region Mother’s Against Drunk Driving award for exceptional reporting
CLICK HERE TO SEE STORIES

Video Journalist
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Shot video for news reports
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Conferred with other personnel to discuss assignments, logistics and shot requirements
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Set up, composed and executed video shots
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Edited video clips for television broadcasts and eMedia content
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Shot video for reporters, anchors,etc.

Miss Johnson City
&
Miss Sullivan County
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Local Ambassador for Children's Miracle Network Hospitals
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Made hundreds of appearances and speaking engagements across the State
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Spoke to school children about the importance of character education
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Competed twice for the title of
Miss Tennessee -
Planned and executed various fundraisers locally
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Made lasting connections with children through appearances at CMN hospitals across the state of TN
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Raised a total of $1,800 for CMN hospitals nationally

News Intern
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Assisted reporters in research, shooting, and editing
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Pitched enterprise stories in daily meeting
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Created compelling web stories and for broadcast
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Covered the East Tennessee Health Forum on Ebola

News Intern
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Accompanied reporters on assignments
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Sat in with producers for the four, five, & six o’ clock shows
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Assisted in news coverage on June 26th for the legalization of gay marriage