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whitney sALTS

PUBLIC RELATIONS | NEWS-MEDIA | DEVELOPMENT 

Experienced Director of Communication and Public Relations with demonstrated history handling crisis communication, news-media, marketing, special events and development in the higher education and non-profit sector. Award winning journalist with multiple stories picked up by national networks. Highly skilled and motivated in storytelling, website development, social media, and fundraising.

Resume   |    Cover Letter

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Director of Corporate Communications

  • Draft, edit, and deliver messaging through print, advertisements, websites, and social media

  • Ensure internal and external communications content represents voice and brand

  • Execute media relations strategy, seeking high-level placements in print, broadcast, and online media

  • Provide media training

  • Serve as one of the primary spokespersons for the organization in the media

  • Recommended improvements to extend reach and readership

  • Led re-design and functionality of website

  • Assist in recruiting for employment

  • Establish and maintain relationships with vendors to increase financial support  of Glenwood events

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Director of Public Relations & Development
 

  • Design promotional materials for print and electronic material

  • Coordinate web development, from design, functionality, and writing content

  • Create manage, and grow presence on all social media channels as well as develop and execute strategies for social media engagement

  • Coordinate all annual fundraising campaigns

  • CLICK HERE TO SEE EXAMPLES 

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News Reporter

  • Over 800 stories published online and aired on broadcast

  • Pitch, shoot, edit, and write multiple enterprise day-of-air and investigative stories for three newscasts

  • Share content on social media and online website platforms

  •  Received Southwest Georgia Region Mother’s Against Drunk Driving award for exceptional reporting 

    CLICK HERE TO SEE STORIES 

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Video Journalist

  • Shot video for news reports

  • Conferred with other personnel to discuss assignments, logistics and shot requirements

  • Set up, composed and executed video shots

  • Edited video clips for television broadcasts and eMedia content

  • Shot video for reporters, anchors,etc.

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Miss Johnson City

&

Miss Sullivan County

​

Local Ambassador for Children's Miracle Network Hospitals

  • Made hundreds of appearances and speaking engagements across the State

  •  Spoke to school children about the importance of character education

  • Competed twice for the title of
    Miss Tennessee

  • Planned and executed various fundraisers locally 

  • Made lasting connections with children through appearances at CMN hospitals across the state of TN 

  • Raised a total of $1,800 for CMN hospitals nationally

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News Intern

  • Assisted reporters in research, shooting, and editing

  • Pitched enterprise stories in daily meeting

  • Created compelling web stories and for broadcast

  • Covered the East Tennessee Health Forum on Ebola

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News Intern

  • Accompanied reporters on assignments 

  • Sat in with producers for the four, five, & six o’ clock shows 

  • Assisted in news coverage on June 26th for the legalization of gay marriage

NEVER MISS A THING

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